[PDF.08xh] German and American Crisis Coverage- Treatment of the Baycol/Lipbay Crisis in Elite Newspapers

German and American Crisis Coverage- Treatment of the Baycol/Lipbay Crisis in Elite Newspapers

[PDF.yi31] German and American Crisis Coverage- Treatment of the Baycol/Lipbay Crisis in Elite Newspapers

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 |  2007-06-12 | Original language:English | PDF # 1 |  9.61 x.22 x6.69l,.39 | File type: PDF | 104 pages

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||About the Author|Magister program in North American studies, media studies and political science at Rheinische Friedrich-Wilhelms-Universität Bonn, Germany. Graduate direct exchange participant and Fulbright scholar at the University of Kansas, United State

In 2001, the German pharmaceutical company Bayer withdrew an anticholesterol drug - Baycol/Lipobay - because the product was suspected to be connected to several deaths. The alleged side-effects of the drug caused a big PR crisis for Bayer that forced the company to respond in order to protect its image. The research of framing in public relations crises is a developing area. While previous studies analyzed how organizations frame crisis events, little research has been ...

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